Customer Analysis Issues

Option #2 Goods Of Desire: Customer Analysis Issues design Goods Of Desire (G.O.D.) is a lifestyle brand based in Hong Kong, which provides eastern derived lifestyle concept productions, such as article of furniture and tablewargon. Products argon shake up by age-old oriental traditions, and the caller implants them into modern lifestyle. Introduction Issues on consumer behavior when selling G.O.D., will be addressed in this paper. Topics such as relationship marketing, consumer information search strategy, product category companionship and consumer attitudes will be discussed, along with managerial implications. Relationship market Except for products and serve tar extended at business incorporated as depot nodes, relationship marketing is also inbred and idler be utilized for products and services targeted at consumers. To observe active nodes happy and satisfied intimately the products and services provided is incisively as important as attracting spick-and-span customers. And it is critical for the company to be successful in long term. (Collins) Relationship marketing for company targeted primarily at consumers themselves is just like act existent customers into potential business partners.

If customers are happy about the services and products, they are very likely to come back end again for them in the future and will also sink on the company to others. In this case, these existing customers helped gaining the company new customers as well as providing the company a unchangeable customer base. A broad(a) shopping experience and comforting purchases are things that customers are looking for. A! s a customer at a furniture store, it is important that he/she could harvest-time or exchange the product if it does not look good or fit into their room, and prompt delivery is expected. Therefore, to provide customers a harming shopping experience and smooth transactions, there should be on-the-spot(prenominal) staffs that are knowledgeable and ready to help customers with their decision-making process. Return and...If you desire to get a full essay, order it on our website: BestEssayCheap.com

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