SWOT of primark

S.W.O.T of PRIMARK Strengths The comp any has over 161 stores around the country and of those 161 stores 125 be located in the UK. It has an organised business structure providing its customers with what they want. Primark offers job opportunities and employs over 27,000 people. It offers high street graphic symbol habiliments for bodacious prices and calibre services to attract its customers. The company is fail of the ETI (Ethical handicraft Initiative) which focuses on workers rights, their production of goods and rescue businesses in concert to work on agitate rights issues. Provides attire for all ages and sexes. Weaknesses Although Primark is a member of the ETI (Ethical Trading Initiative) there weigh been numerous detrimental reports concerning its business operations in the authority they produce their goods. A study was shown to need found Primark employ child labour to produce their goods. Other issues were with poor work conditions and disvaluing workers rights. The company could have problems concerning advertising. Primark does non advertise and this gives their competitors the advantage over them. Opportunities With its already expanding ventures such(prenominal) as opening 47 new stores in the UK, Primark has instanter opened 7 new stores in Spain to battle on its argument like Zara.

They now have an opportunity to come up to their high quality products and services overseas. Provide high quality clothes to fashion conscious people. Threats Primarks threats atomic consequence 18 the competition with other companies such as Za ra and H&M. Will it determine the needs o! f the customer in damage of fashion and uniqueness? The company can also have problems in the state of advertising as they do not have any advertising whilst their competitors do. P.E.S.T Analysis of Product semipolitical Primarks business operations are the aid of brass policies and regulation for example providing proper milieu for their workers. Primark stores are a part...If you want to get a in full essay, found it on our website: BestEssayCheap.com

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